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As AI progresses, enthusiasm wanes: support drops by up to 8 points in Germany and the UK

According to the latest edition of the Ipsos AI Monitor, published on June 2, conducted across 32 countries among more than 23,500 people, 54% of respondents believe that Artificial Intelligence (AI) has already changed their lives over the past three to five years. A total of 66% expect its impact to increase even further in the years ahead.
Nearly one person in two (49%) believes that the potential benefits of AI for society outweigh its environmental costs.

In the United States, the share of frequent users has risen from 17% to 24%, while the proportion of people who never use these tools has fallen from 26% to 17%.
In the workplace, 50% of employees report seeing AI being used, compared with 38% a year earlier. The use of data analysis tools has increased from 32% to 41%, while the share of image generators has risen from 25% to 33%.

In the United States, 44% of adults believe AI makes them more productive, and 67% say it saves time and resources. Yet its adoption remains far from universal: 38% of employees still do not use AI at work. This share varies significantly by age, ranging from 26% among those under 35 to 59% among those over 55.

AI-related enthusiasm is not evolving in the same way everywhere

Between 2025 and 2026, the proportion of people expressing enthusiasm for AI-powered products and services increased by:
7 points in South Africa,
5 points in South Korea,
4 points in Belgium and 3 points in Colombia,
2 points in Ireland, Spain and Japan.

By contrast, enthusiasm declined:
– by 8 points in Germany and the United Kingdom,
– by 7 points in France, by 6 points in Chile, Malaysia and Singapore,
– and by 5 points in the United States, Brazil, Canada, the Netherlands and Poland.

Strong perceptions of risk

In the United States, 66% of respondents believe AI is developing too quickly, although 76% say people need to adapt to these changes.
Nearly three in four Americans want the government to intervene to limit AI-related job losses.
Only 40% believe the benefits of AI outweigh the risks of job displacement, while around 50% think it will increase income inequality and social polarization.

Fragile trust

Only one person in ten believes that no regulation is needed, while just 11% of communications professionals consider current ethical rules sufficient.
The infrastructure required to support AI is also viewed with caution: only 27% of Americans believe AI-related data centers will make a significant contribution to economic growth and employment.

Generational gaps remain significant

Nearly 50% of Americans under the age of 29 trust AI for financial advice, while older generations are much more cautious. 27% of Generation Z respondents would allow an AI agent to make purchases on their behalf, compared with just 4% of Generation X and Baby Boomers.

Human-created content remains overwhelmingly preferred

About 75% of Americans want news and entertainment content to be created by humans, while nearly two-thirds express the same preference for artistic and advertising content.


Key figures from the Ipsos AI Monitor 2026

IndicatorResult
People saying AI has already changed their lives (32 countries)54%
People expecting a greater impact in the future66%
Benefits considered greater than environmental costs49%
Frequent AI users in the United States24%
People who never use AI17%
Employees seeing ChatGPT used in their workplace50%
Adults saying AI makes them more productive44%
People saying AI saves time67%
Employees not using AI at work38%
People over 55 not using AI at work59%
People under 35 not using AI at work26%
People saying AI is developing too fast66%
People saying society needs to adapt to AI76%
Benefits outweigh job-related risks40%
People fearing greater inequality50%
Communications professionals considering current ethics rules sufficient11%
Positive economic impact expected from AI data centers27%
Preference for human-created news content75%
Increase in enthusiasm in South Africa+7 points
Decline in enthusiasm in France−7 points
Decline in enthusiasm in Germany and the UK−8 points

Sources:
Global Attitudes on AI 2026 | Ipsos
AI: Key Insights, Data and Tables | Ipsos

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