Les Bleus turn the World Cup into a fashion show
Upon their arrival in the United States, several French players caught attention with Hermès, Louis Vuitton, Chanel, and Bottega Veneta bags.
Vogue, Le Figaro Style, and Page Six even devoted articles to their outfits.
• Rayan Cherki carried a Hermès Kelly Maxi Retourne valued at $68,000.
• Malo Gusto arrived with a Louis Vuitton Keepall Bandoulière 50 Monogram Patchwork Floral, priced at $8,250.
• Maxence Lacroix sported a Bottega Veneta Andiamo Messenger worth around $5,900.
• Adrien Rabiot opted for a Louis Vuitton Keepall Bandoulière 55 priced at $2,780.
• Marcus Thuram carried a rare Chanel x Pharrell XXL Flap Bag estimated at around $15,000.
Luxury in football goes beyond bags: the 10 most expensive watches worn by footballers
1- Cristiano Ronaldo — Franck Muller Invisible Baguette Diamonds Imperial Tourbillon: £1.6 million
2- Cristiano Ronaldo — Jacob & Co Twin Turbo Furious Baguette: $1.3 million
3- Cristiano Ronaldo — Jacob & Co Caviar Flying Tourbillon Tsavorites: $1 million
4- Neymar — Richard Mille RM 052 Skull: ≈ $700,000
5- Cristiano Ronaldo — Rolex GMT Master II Ice: £371,000
6- Lionel Messi — Patek Philippe Nautilus: $265,000
7- Paulo Dybala — Rolex Daytona Rainbow: £220,000
8- Neymar — Jacob & Co Epic X Neymar Jr.: $220,000
9- Sadio Mané — Rolex Day-Date: $200,000
10- Kylian Mbappé — Hublot Big Bang Integrated Titanium: $29,400
Football stars have become luxury ambassadors
- Kylian Mbappé, a Dior ambassador since 2021, earned $95 million in 2025 according to Forbes.
- Son Heung-min has been a global Burberry ambassador since 2022. According to Asia Sponsorship News, the deal reportedly earned him around $276,000.
- Jack Grealish signed a deal with Gucci estimated at more than £1 million.
Why does luxury invest so heavily in football?
- Cristiano Ronaldo has more than 667 million followers on Instagram.
- Lionel Messi has over 508 million followers.
- Kylian Mbappé is followed by more than 131 million people.
- Jude Bellingham has more than 40 million followers.
Together, the four of them have more than 1.3 billion followers, more than the combined population of Europe and North America.
Sources:
– The amazing bags of the French World Cup team | Amayzine.com
– The French World Cup Team’s Bag Collection | Vogue
– Cristiano Ronaldo and luxury watches | The Sun
– Footballers’ favorite luxury watches | Love Luxury
– Top 5 Al Nassr Players’ Luxury Watches | Times of India
– Big Bang Reloaded Kylian Mbappé White Ceramic | Hublot
– Cristiano Ronaldo (@cristiano) | Instagram
– Leo Messi (@leomessi) | Instagram
– Kylian Mbappé (@k.mbappe) | Instagram
– Jude Bellingham (@judebellingham) | Instagram
– Kylian Mbappé | Forbes
– Jack Grealish’s huge deal with Gucci
