{"id":6812,"date":"2022-10-23T21:05:55","date_gmt":"2022-10-23T21:05:55","guid":{"rendered":"https:\/\/infos.numonly.com\/wp\/?p=6812"},"modified":"2025-11-30T21:07:23","modified_gmt":"2025-11-30T21:07:23","slug":"chute-de-44-de-la-svod-chez-les-15-24-ans-au-profit-de-tiktok","status":"publish","type":"post","link":"https:\/\/numonly.com\/fr\/chute-de-44-de-la-svod-chez-les-15-24-ans-au-profit-de-tiktok\/","title":{"rendered":"Chute de 44 % de la SVOD chez les 15-24 ans, au profit de TikTok"},"content":{"rendered":"\n<p>Cette baisse trimestrielle spectaculaire de la SVOD (*), entre juillet et septembre 2022, est la sixi\u00e8me cons\u00e9cutive pour ce march\u00e9.<\/p>\n\n\n\n<p>L&rsquo;audience quotidienne par les 15-24 ans des plateformes SVOD telles que Netflix ou Disney+ a baiss\u00e9 de 45 minutes par mois en deux ans.<\/p>\n\n\n\n<p>Dans un secteur diff\u00e9rent, TikTok, le r\u00e9seau social chinois, est un concurrent :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>1,4 milliards d&rsquo;utilisateurs actifs mensuel dans le monde au 2\u00e8me trimestre 2022, <\/li><li>entre 2021 et 2022, l\u2019augmentation du temps pass\u00e9 sur TikTok est en hausse de 40%,<\/li><li>dans le monde entier, l\u2019utilisateur moyen de TikTok passe 52 minutes sur l\u2019application chaque jour,<\/li><li>28% des utilisateurs de TikTok ont entre 10 et 19 ans,<\/li><li>35 % ont entre 20 et 29 ans, 2,7 % ont plus de 49 ans<\/li><li>TikTok a \u00e9t\u00e9 install\u00e9 3 milliards de fois,<\/li><li>7 millions de fran\u00e7ais utilisent quotidiennement TikTok.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-inline-spoilers-block\"><div class=\"spoiler-wrap\"><div class=\"spoiler-head collapsed\" title=\"Expand\">Sources<\/div><div class=\"spoiler-body\" style=\"display:none\"><a href=\"https:\/\/hitek.fr\/actualite\/netflix-disney-tiktok-consommateurs-jeunes-15-24-ans_38120\" target=\"_blank\" rel=\"noopener\"><sup><sub>Les plateformes d\u00e9laiss\u00e9es par les jeunes (hitek.fr)<\/sub><\/sup><\/a><sup><sub><br \/><a href=\"https:\/\/lentrepreneurenvous.com\/tiktok-nombre-utilisateurs\/\" target=\"_blank\" rel=\"noopener\">Nombre d\u2019utilisateurs TikTok ? (lentrepreneurenvous.com)<\/a><br \/><a href=\"https:\/\/www.businessofapps.com\/data\/tik-tok-statistics\/\" target=\"_blank\" rel=\"noopener\">Statistiques TikTok &#8211; Business of Apps<\/a><\/sub><\/sup><br \/><a href=\"https:\/\/www.economiematin.fr\/news-declin-plateformes-svod-essor-tiktok\" target=\"_blank\" rel=\"noopener\"><sup><sub>Lent d\u00e9clin des plateformes SVOD &#8211; Economie Matin<\/sub><\/sup><\/a><\/div><div class=\"spoiler-body\"><a href=\"https:\/\/hitek.fr\/actualite\/netflix-disney-tiktok-consommateurs-jeunes-15-24-ans_38120\" target=\"_blank\" rel=\"noopener\"><sup><sub>Les plateformes d\u00e9laiss\u00e9es par les jeunes (hitek.fr)<\/sub><\/sup><\/a><sup><sub><br \/><a href=\"https:\/\/lentrepreneurenvous.com\/tiktok-nombre-utilisateurs\/\" target=\"_blank\" rel=\"noopener\">Nombre d\u2019utilisateurs TikTok ? (lentrepreneurenvous.com)<\/a><br \/><a href=\"https:\/\/www.businessofapps.com\/data\/tik-tok-statistics\/\" target=\"_blank\" rel=\"noopener\">Statistiques TikTok &#8211; Business of Apps<\/a><\/sub><\/sup><br \/><a href=\"https:\/\/www.economiematin.fr\/news-declin-plateformes-svod-essor-tiktok\" target=\"_blank\" rel=\"noopener\"><sup><sub>Lent d\u00e9clin des plateformes SVOD &#8211; Economie Matin<\/sub><\/sup><\/a><\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-inline-spoilers-block\"><div class=\"spoiler-wrap\"><div class=\"spoiler-head collapsed\" title=\"Expand\">(*) : VOD, SVOD, AVOD, &#8230;?<\/div><div class=\"spoiler-body\" style=\"display:none\"><sup>VOD = \u00ab\u00a0Video On Demand\u00a0\u00bb : consommation \u00e0 la demande<br \/>Se d\u00e9cline en trois cat\u00e9gories :<br \/>TVOD :  \u201cpay-per-view\u201d, paiement \u00e0 la vid\u00e9o<br \/>SVOD : abonnement en illimit\u00e9 \u00e0 un catalogue : Netflix, Disney +, Amazon, Canal+ S\u00e9ries, &#8230;<br \/>AVOD : financ\u00e9 par la publicit\u00e9, soit totalement soit en compl\u00e9ment de la SVOD payante<\/sup><\/div><div class=\"spoiler-body\"><sup>VOD = \u00ab\u00a0Video On Demand\u00a0\u00bb : consommation \u00e0 la demande<br \/>Se d\u00e9cline en trois cat\u00e9gories :<br \/>TVOD :  \u201cpay-per-view\u201d, paiement \u00e0 la vid\u00e9o<br \/>SVOD : abonnement en illimit\u00e9 \u00e0 un catalogue : Netflix, Disney +, Amazon, Canal+ S\u00e9ries, &#8230;<br \/>AVOD : financ\u00e9 par la publicit\u00e9, soit totalement soit en compl\u00e9ment de la SVOD payante<\/sup><\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator aligncenter has-alpha-channel-opacity\" \/>\n\n\n\n<p><\/p>\n<div class=\"likebtn_container\" style=\"text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_6812\"  data-site_id=\"695d39f5943ec909100f07fe\"  data-clk_modal=\"&lt;p class=&quot;alert alert-info fade in \u00bb role=&quot;alert&quot;&gt;Vous devez &lt;a href= \u00bb %url_login %&quot;&gt;login&lt;\/a&gt; pour voter&lt;\/p&gt;\"  data-dislike_enabled=\"false\"  data-icon_dislike_show=\"false\"  data-voting_enabled=\"false\"  data-white_label=\"true\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/numonly.com\/fr\/chute-de-44-de-la-svod-chez-les-15-24-ans-au-profit-de-tiktok\/\"  data-item_title=\"Chute de 44 % de la SVOD chez les 15-24 ans, au profit de TikTok\"  data-item_date=\"2022-10-23T21:05:55+00:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.59\"  data-prx=\"https:\/\/numonly.com\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/div>","protected":false},"excerpt":{"rendered":"<p>Cette baisse trimestrielle spectaculaire de la SVOD (*), entre juillet et septembre 2022, est la sixi\u00e8me cons\u00e9cutive pour ce march\u00e9. L&rsquo;audience quotidienne par les&#8230;<\/p>\n<div class=\"likebtn_container\" style=\"text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_6812\"  data-site_id=\"695d39f5943ec909100f07fe\"  data-clk_modal=\"&lt;p class=&quot;alert alert-info fade in \u00bb role=&quot;alert&quot;&gt;Vous devez &lt;a href= \u00bb %url_login %&quot;&gt;login&lt;\/a&gt; pour voter&lt;\/p&gt;\"  data-dislike_enabled=\"false\"  data-icon_dislike_show=\"false\"  data-voting_enabled=\"false\"  data-white_label=\"true\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/numonly.com\/fr\/chute-de-44-de-la-svod-chez-les-15-24-ans-au-profit-de-tiktok\/\"  data-item_title=\"Chute de 44 % de la SVOD chez les 15-24 ans, au profit de TikTok\"  data-item_date=\"2022-10-23T21:05:55+00:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.59\"  data-prx=\"https:\/\/numonly.com\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/div>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-6812","post","type-post","status-publish","format-standard","hentry","category-non-categorise"],"featured_image_urls":{},"appp_media":false,"appp":{"post_detail":{"below_title":"<style>\r\n        .num-meta-box { color: #079183 !important; 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